Hotels must strike a balance between OTA and direct bookings, and here are some steps that will help you to start converting OTA guests into direct

Instead of looking at what the hotel needs, hoteliers should ask why the hotel demand is lower for these specific days or seasons

To boost your hotel’s venue space revenue, you need to be considering the basic elements of time, profits, and the overall customer experience

By investing time and effort into crafting a robust SEO plan, you can elevate your hotel’s visibility, attract qualified traffic, and convert visitors

AI is turning reviews upside down, generating fake reviews that are increasingly more difficult to distinguish from those written by the average traveller

Here are some of the most common hotel sales strategies and step-by-step approach to take for successful implementation

Metasearch is an invaluable tool for hotels aiming to generate direct bookings and position themselves in front of travelers at the moment of booking

Online platforms can help address the imbalance, empowering independent hotels to improve their competitiveness. There are three key areas to consider:

While occupancy rate is essential for deciding whether your management strategies succeed or fail, there are things you should keep in mind with this KPI

We delve into ten comprehensive strategies that can help city hotels drive revenue and enhance guest experiences