Believe or not, after a decade of the great Revenue Management proliferation throughout the hotel industry (2004-now), there are still a majority of properties that are just waking up to […]

Hotel distribution costs are on the rise, as the march towards travel industry consolidation continues. Indeed, four brands – Expedia, Priceline, Orbitz Worldwide and Travelocity – dominate 95% of the OTA […]

The growing influence of accessing big data has undoubtedly captured the attention of airline companies, and influenced how they make strategic investments. According to Dean Bibb, VP Eastern Europe, Middle East and Africa at technology […]

Will TripAdvisor’s instant booking option create tension between the review site and OTAs? The company’s CEO says the relationship is a work in progress. Before I book any hotel, I […]

Increasing competition in today’s online business climate has necessitated more diversified marketing and distribution strategies for hotel operators. But while it’s important for hotel marketers and revenue managers to consider […]

As marketers flex this analytical muscle they are able to develop a variety of models –  from marketing mix to attribution, from segmentation to pricing; We’ve been involved in a […]

Value-based pricing aims for prices to reflect the value customers associate with a product or service offering.  Simple enough to state, but what does this mean? In the mind of […]

Big data is of no use unless you can turn it into information and insight – For that you need big analytics, every piece of the analytics cycle has been impacted […]

By infusing analytics through every phase of the guest journey, hotel managers can help shore up the complicated balance between the guest experience and revenue and profit responsibilities – delivering […]

Following the trend of marketers becoming publishers, Marriott International is launching a global creative and content marketing studio to handle internal work for its portfolio of 18 travel-related brands. “We view this […]