Benchmarking is not a one-time exercise but a continuous process that requires patience and a broad view of your market

It’s evident there are significant concerns and issues with PMax that Google and other hotel agencies may not be fully disclosing, or just don’t know

With a dash of innovation and a sprinkle of savvy strategy, hotels can turn the tide and transform weekdays into a vibrant canvas of bustling bookings

Your legacy RMS may have served you well in the past, but the old systems aren’t sophisticated enough to keep your hotel competitive

The benefits of integrating revenue management and marketing are clear, but it requires a cultural shift and investments in human capital and technology

Email marketing for hotels has changed. Let’s dive into the different changes for email marketing in 2024 and how hotels can build an effective strategy

Structured guest data is key to enhance marketing strategies, improve operational efficiencies, elevate guest experiences and ultimately increase revenue

A single guest profile is not just about collecting data; it’s about creating a holistic view of the guest that informs every interaction and decision

A successful digital marketing strategy is a broad spectrum of tactics aimed at amplifying your hotel’s digital footprint to drive direct bookings

Successful B2B hotel marketing strategies go beyond price and location, emphasizing personalized service, flexibility, and creation of memorable experiences