Right Revenue


Right Revenue was launched in 2015 by Adrienne Hanna, after 15 years revenue experience, of which the last 12 years was spent as a freelance revenue consultant with Alternative View Hotel Consultancy.

Right Revenue was initially a cloud based tool designed for the existing hotels within the Alternative View portfolio and was aimed squarely at helping hotels maximise profitability within an industry I am passionate about.

Since the initial conception of the product in 2013, Right Revenue has grown into a sophisticated revenue product – not only providing hotels with data analysis and critical Key Performance Indicators but also a bespoke forecasting module, taking not only internal and external factors into pricing decisions but also a wealth of knowledge on the real-life impacts that effect non-branded and owner/managed hotels.

Thought Leadership Podcasts

Featured Articles

man being attracted by a carrot in the same way hotels need to win back business from otas
Ten Tips to Help Win Back Business from OTAs
man standing in front of calculations and algorithms reflecting the multi levels of hotel revenue and how important it is that the revenue manager and general manager work in synch
Ten Questions a GM Should Ask Their Revenue Manager
smaller man standing by feet of much larger man showing disparity in size between otas and hotels
A Simple Way to Beat the OTAs
hotel contactless touchless technology
5 Reasons You Must Have Hotel Technology In Your 2023 Budget
man being attracted by a carrot in the same way hotels need to win back business from otas
We All Know ‘BOB’ Or To Give His Full Title: “Business on the Books”
a hotel customers opinion, or review, is not as important for decision making
Forget Star Ratings… We Now Have 3 Types Of Customers
two people tugging on money reflecting the parity issue exists on metasearch not just otas
Why Are We Still Allowing The OTAs To Gain The Upper Hand?
sheep following each other like hotels follow competitor pricing
Don’t Be a Sheep: 5 Reasons Not to Follow Hotel Competitor Pricing
boy with head in hands and question marks reflecting challenge for hotel revenue management
Revenue Management – Looking Towards A Challenging Winter…
person sitting near an old piece of technology reflecting how hotel revenue management has evolved or needs to evolve
With Staffing a Major Issue Right Now, How Can RMS Technology Help?
yellow door amongst white doors reflecting occupancy balance needed in a hotel now we are in the staycation world
What is Your Optimum Occupancy Percentage in This Staycation World?
adrienne hanna right revenue who are we
Right Revenue “Who Are We?” – In Conversation with Adrienne Hanna
Your Digital Marketing Checklist
Don’t Have an RMS? Easy To Follow Daily Revenue Management Check List
man piling coins up shows how google pay per stay can add demand and revenue to hotels
When Every Penny Counts, Get Revenue Generating Basics Right?
hotel meeting and event venue
Take a Positive Outlook for Your Meeting and Events Business
video with adrienne hanna of right revenue asking has the role of the revenue manager really evolved
Has the Role of the Revenue Manager Really Evolved?
Terrible Times for Hotels What Might our New Normal Look Like
Terrible Times for Hotels – What Might our ‘New Normal’ Look Like?
Your Digital Marketing Checklist
Coronavirus – Your Revenue Strategy Checklist
Coronavirus – Now is Not The Time to Panic and Cut Rates
Coronavirus – Now is Not The Time to Panic and Cut Rates
people holding pictures of faces reflecting the question hotels ask who is your guest
Personalisation starts and ends with you…
4 balls of money growing like hotel incremental revenue
Forget the 4 P’s of Marketing and let’s look at the 6 P’s of Revenue
telescope by the seafront increasing market visibility
How Will 2020 Shape Up For Hotels – My Top Ten Predictions
stacks of coins reflecting the impact of the wrong hotel room price strategy
Booking.com change tactics – again! The threat continues…
keyhole in a blackboard with data algorithms written on the board showing shift in revenue management paradigm
What is the Best Revenue Metric? Is ADR and RevPar Enough?
End of an Era, But What Can We Learn from Thomas Cook and Amoma collapse?
two stones balanced reflecting the questions to we decrease are hotel adr or not
Alternative Accommodation and Food Choices Will Impact Your Hotel Revenue
Your Summer Revenue Check-list
RFP Season Almost Upon Us: What Threats to Our Corporate Business?
Your Summer Revenue Check-list
Your Summer Revenue Check-list
Review Your OTA Contracts and Start to Take Back Control
Review Your OTA Contracts and Start to Take Back Control
Why Are we Dropping Rates so Close to Arrival Date
Why Are we Dropping Rates so Close to Arrival Date?
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