Right Revenue
Biography
Right Revenue was launched in 2015 by Adrienne Hanna, after 15 years revenue experience, of which the last 12 years was spent as a freelance revenue consultant with Alternative View Hotel Consultancy.
Right Revenue was initially a cloud based tool designed for the existing hotels within the Alternative View portfolio and was aimed squarely at helping hotels maximise profitability within an industry I am passionate about.
Since the initial conception of the product in 2013, Right Revenue has grown into a sophisticated revenue product – not only providing hotels with data analysis and critical Key Performance Indicators but also a bespoke forecasting module, taking not only internal and external factors into pricing decisions but also a wealth of knowledge on the real-life impacts that effect non-branded and owner/managed hotels.
Thought Leadership Podcasts
Featured Articles

Ten Questions a GM Should Ask Their Revenue Manager

A Simple Way to Beat the OTAs

5 Reasons You Must Have Hotel Technology In Your 2023 Budget

We All Know ‘BOB’ Or To Give His Full Title: “Business on the Books”

Forget Star Ratings… We Now Have 3 Types Of Customers

Why Are We Still Allowing The OTAs To Gain The Upper Hand?

Don’t Be a Sheep: 5 Reasons Not to Follow Hotel Competitor Pricing

Revenue Management – Looking Towards A Challenging Winter…

With Staffing a Major Issue Right Now, How Can RMS Technology Help?

What is Your Optimum Occupancy Percentage in This Staycation World?

Right Revenue “Who Are We?” – In Conversation with Adrienne Hanna

Don’t Have an RMS? Easy To Follow Daily Revenue Management Check List

When Every Penny Counts, Get Revenue Generating Basics Right?

Take a Positive Outlook for Your Meeting and Events Business

Has the Role of the Revenue Manager Really Evolved?

Terrible Times for Hotels – What Might our ‘New Normal’ Look Like?

Coronavirus – Your Revenue Strategy Checklist

Coronavirus – Now is Not The Time to Panic and Cut Rates

Personalisation starts and ends with you…

Forget the 4 P’s of Marketing and let’s look at the 6 P’s of Revenue

How Will 2020 Shape Up For Hotels – My Top Ten Predictions

Booking.com change tactics – again! The threat continues…

What is the Best Revenue Metric? Is ADR and RevPar Enough?

End of an Era, But What Can We Learn from Thomas Cook and Amoma collapse?

Alternative Accommodation and Food Choices Will Impact Your Hotel Revenue

RFP Season Almost Upon Us: What Threats to Our Corporate Business?

Your Summer Revenue Check-list

Review Your OTA Contracts and Start to Take Back Control

Why Are we Dropping Rates so Close to Arrival Date?
