Cogwheel Marketing offers holistic consulting and digital marketing solutions in hospitality. Offering hotel opening packages plus one time audit and clean up packages focused on branded hotels, Cogwheel knows the ins and outs of the major brands (Marriott, Hilton and IHG) and their respective systems. Also focused on independent hotels and how their systems work together for best results. Services include content, imagery review, search engine optimization (on and off-site), OTA content scores, social media and local listings optimization (ie Google My Business, Apple, Bing, Yext, Yelp, Facebook, etc), paid marketing strategy, UNAP consistency, press releases, reporting analysis and more!
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These combined components are essential when optimizing your Marriott brand website via search engine optimization. When you have finished here, consider optimizing your OTA listin…
A winning digital services playbook combines sales, marketing and revenue management to steal market share. Like Superbowl winners, the playbook is a dynamic document that continue…
Hotel packages should showcase your proximity to demand generators, any unique partnerships in the local community and further highlight your value proposition.
In a new way of cyclical thinking, here is what the “funnel” should look. Added to it, are different points of impact where digital marketing impact the consumer journey.
Here is a digital marketing timeline for hotel opening to ensure you are building your website presence and a healthy channel mix that has reduced OTA dependency later down the roa…
Most of these digital marketing KPIs are not budget restrictive to review and audit. But, you should have a budget for your digital marketing and have it aligned with your sales pl…
No one can deny the exposure OTAs provide nor can any brand compete with their marketing budgets. So you need to keep your profiles on OTAs as clean as possible.
What do I need to do, as a hotelier, to brand my business online, above and beyond what the brand does? Read on to understand brand marketing versus hotel level marketing