travel
Hospitality industry lacks data driven marketing skills
Almost a third (32%) of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%. This […]
Faster and lighter travel distribution APIs.
NB: This is a viewpoint by Álvaro de Nicolás, CTO Technology for Hotelbeds. Today’s travellers expect a simple, fast and user-friendly experience whenever they search, book and pay for […]
Study Identifies Areas of Improvement for TMCs
Changing Booking Behaviors Mean TMCs Can Play Greater Role Helping Travel Programs Manage Bookings and Capture Data A new GBTA Foundation study released today confirms that travel buyers want […]
Corporate Travel giant’s take on rapidly changing sector
As the likes of Airbnb, Booking.com and others jostle for a slice of the corporate travel market, existing players watch intently from the sidelines. This is a market that is […]
Where Will Americans Travel in 2016?
In a constantly evolving tourism industry, new offerings, attractions and experiences are making travelers more apt to explore unique and underrated destinations to satisfy their inner wanderlust. As 2016 […]
Asia Pacific Travellers Choosing Regional Destinations
Visa research shows Asia Pacific travellers are shunning long-haul flights; prefer shorter stays and weekend getaways Shorter flights and shorter stays – Asia Pacific travellers are favouring getaways closer to […]
Most Digital Travel Bookers Will Use Mobile Devices
It seems Americans don’t mind booking accommodations and airfare on small screens. In 2016, 51.8% of travelers who book trips via digital means will do so using a mobile device, […]
Three travel brands: marketing crowdsourcing style!
The first act of outreaching to the crowd is 300-years-old (dates back to 1714), but the term ‘crowdsourcing’ was first coined in 2005 by two Wired Magazine editors Jeff Howe […]
Airbnb tests new ‘Journeys’ service
Airbnb is testing a major new offering: taking care of booking your entire trip, so you can experience a new city with locals showing you around. Over the weekend, Airbnb started […]
STA Travel to partner with Airbnb
Homes listed on the Airbnb site are to be bookable via STA Travel both online and through an in-store referral scheme. STA Travel is the first high street travel agent […]