travel

Hospitality industry lacks data driven marketing skills

  Almost a third (32%) of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%. This […]

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Faster and lighter travel distribution APIs.

  NB: This is a viewpoint by Álvaro de Nicolás, CTO Technology for Hotelbeds. Today’s travellers expect a simple, fast and user-friendly experience whenever they search, book and pay for […]

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Study Identifies Areas of Improvement for TMCs

  Changing Booking Behaviors Mean TMCs Can Play Greater Role Helping Travel Programs Manage Bookings and Capture Data A new GBTA Foundation study released today confirms that travel buyers  want […]

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Corporate Travel giant’s take on rapidly changing sector

  As the likes of Airbnb, Booking.com and others jostle for a slice of the corporate travel market, existing players watch intently from the sidelines. This is a market that is […]

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Where Will Americans Travel in 2016?

  In a constantly evolving tourism industry, new offerings, attractions and experiences are making travelers more apt to explore unique and underrated destinations to satisfy their inner wanderlust. As 2016 […]

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Asia Pacific Travellers Choosing Regional Destinations

Visa research shows Asia Pacific travellers are shunning long-haul flights; prefer shorter stays and weekend getaways Shorter flights and shorter stays – Asia Pacific travellers are favouring getaways closer to […]

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Most Digital Travel Bookers Will Use Mobile Devices

It seems Americans don’t mind booking accommodations and airfare on small screens. In 2016, 51.8% of travelers who book trips via digital means will do so using a mobile device, […]

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Three travel brands: marketing crowdsourcing style!

The first act of outreaching to the crowd is 300-years-old (dates back to 1714), but the term ‘crowdsourcing’ was first coined in 2005 by two Wired Magazine editors Jeff Howe […]

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Airbnb tests new ‘Journeys’ service

Airbnb is testing a major new offering: taking care of booking your entire trip, so you can experience a new city with locals showing you around. Over the weekend, Airbnb started […]

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STA Travel to partner with Airbnb

Homes listed on the Airbnb site are to be bookable via STA Travel both online and through an in-store referral scheme. STA Travel is the first high street travel agent […]

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