travel
Future Hotel Guests: Tomorrow’s traveller tribes revealed
Global travellers have always been, by nature, a complex and diverse market. Future travellers will only evolve this fact, as technology maintains its accelerated state of development and society becomes […]
Delving deep: travel brands need an intelligent approach to data
As data increasingly becomes the difference in a competitive travel landscape, EyeforTravel’s new report explores the possibilities for deep learning Artificial intelligence isn’t new, but it’s finally getting smart, thanks […]
SEO David vs. Goliath: How Travel Minnows Can Compete
The travel industry fascinates me; not just because like everyone else I love a good holiday and some time in the sun, but it’s also one of the most […]
Blockchain and travel: the plot thickens
There has been plenty of hype around blockchain, the technology that underpins cryptocurrencies like Bitcoin, but the application for travel is gathering momentum When the head honcho of the largest […]
The Role and Future of Technology in Travel Industry
It is a well- known and data backed information that technology has affected individuals and businesses to a considerable extent both in for advantages and disadvantages. The hospitality and travel […]
A defining moment for dynamic pricing and offers
With the trend towards digital retailing in the airline industry, and the desire for airlines to become the sole source of the offer, there has also been a lot […]
Three ways travel marketers can fine-tune measurement strategy
Today’s travelers crave memorable experiences and deeper engagement with brands. Sixty-nine percent of travelers are more loyal to a travel company that personalizes their experiences online and offline. To deliver […]
Why the guest booking journey begins at choosing a destination
The guest booking journey can often be a long one, with a nonlinear approach taken by most travellers. However, in part one of our guest booking journey series, we discovered […]
Insights reveal that the Asia Pacific traveller doesn’t exist! Here’s why.
The Asia Pacific traveller is a force to be reckoned with, yet it doesn’t exist! There are many Asias within Asia. Yet many in the industry make the mistake of […]
Travel marketing needs to be data driven, not rules driven
Collate, compare, convert. Marketers will recognize this as the customer journey for today’s connected users, who have access to a wider range of instant online research tools than ever before. […]
