travel

According to a 2017 report by Phocuswright, the global travel activity market is projected to reach $183 billion by 2020. This figure stood at $135 billion in 2016, with hotel […]

Knowledge of your customer is a must-have, but complex journeys across multiple devices present travel brands with huge challenges. Travel brands should attack the issue of attribution from multiple angles, […]

Amid positive trends in tax reform and optimism around positive hotel performance metrics, the specter of a new disruptor looms over the hospitality industry. The NYU Hospitality Conference, held at […]

Could an established player from the world of wholesale online merchandising be a new force to be reckoned with in online travel? The online travel agents (OTAs) could have done […]

Moving the customer from planning to booking is the eureka moment for travel firms. It’s the pivotal minute on the customer’s path to purchase. That journey comes in stages: dreaming, […]

Technology has revolutionized the way people research, plan, and book their travel experiences. Today’s customers use the internet on almost every stage of their travel journey, from deciding where they […]

Personalization is the name of the game in 2018 when it comes to the travel customer experience. Thanks to a growing volume of data collected from every customer touch point, […]

When planning a future trip, many people may have a beach getaway or hiking adventure in mind—but they still may be wondering where to go. With Trip Consideration, Facebook is […]

With data breaches increasingly in the news and customers less trusting than ever, is the travel industry’s ‘new gold’ too much like hard work? Just about every company in the […]

Following a string of recent moves that amp up its presence in the travel sphere, Facebook has recently launched Trip Consideration, a new advertising tool designed to help hotel and […]