travel

By leveraging data unification to recognize motivations behind each journey, marketers enhance opportunities to offer personalization travelers seek

Travel isn’t merely an interest these days. It’s become a priority – even amid uncertain economic conditions that can make budgeting a challenge

The inspiration stage is when the idea of a trip is just a seed in your mind. It’s all about possibilities. Hotels can be part of this dreaming phase

Chatbots are transforming the industry’s approach to loyalty and rewards programs by streamlining customer service and offering personalized interactions

A big benefit of appealing to the luxury market is these most affluent travellers have the wealth to continue to spend despite global economic turmoil

We know that understanding your target audiences’ behavior is a vital part of travel advertising, especially in an increasingly fragmented market

Consortia and Travel Management Companies (TMCs) act as pipes, channeling a stream of potential guests toward hotels

As we step into 2024, several key trends are set to redefine the hotel landscape. Let’s explore top trends that will shape the industry in the coming year

A travel influencer possess the ability to bridge the gap between branded content and real-world adventures, offering a glimpse into what awaits guests

Like with any demographic, luxury travel shoppers require a dedicated approach to drive the consumer from consideration to purchase.