travel

We know that understanding your target audiences’ behavior is a vital part of travel advertising, especially in an increasingly fragmented market

Consortia and Travel Management Companies (TMCs) act as pipes, channeling a stream of potential guests toward hotels

As we step into 2024, several key trends are set to redefine the hotel landscape. Let’s explore top trends that will shape the industry in the coming year

A travel influencer possess the ability to bridge the gap between branded content and real-world adventures, offering a glimpse into what awaits guests

Like with any demographic, luxury travel shoppers require a dedicated approach to drive the consumer from consideration to purchase.

If we analyze human behaviour regarding travel from a historical point of view, we see travel and hospitality have always been closely related to technology

Successfully navigating the balance between managing touroperation allotments and safeguarding the transient segment is an intricate endeavour for hotels

Travel Tuesday, also known as “Travel Deal Tuesday,” emerged as a marketing ploy in 2017, aimed at enticing travelers to book their next adventure

Potential of Generative AI to improve marketing ROI in travel sectors is enormous. We expect its adoption to be quicker than the shift to the internet

Ongoing challenges are expected, but there are optimistic indicators for an even stronger year ahead as organizations continue to leverage business travel