travel

lybra image showing travel stalled and impact on greece and turkey

Travel Stalled: Greece and Turkey Lose Market Due to Seasonality

The increase in demand during the summer season did boost European tourism; but it was cancelled out by the Delta variant, leaving European travel stagnant

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Business Travel Continues Slow Recovery

Despite continuing to report an overall willingness and optimism for the return to business travel, business travel industry sentiment continues to waver

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Use These US Holiday Insights to Prepare Your Marketing Strategies

Bookings for 2021 holiday travel met or surpassed 2019 levels after the vaccine rolled out, until mid-July when Delta variant slowed down trip planning

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Rebooting Customer Experience to Bring Back The Magic of Travel

As travel volumes are returning in many parts of the world, customer experience is emerging as the challenge of the recovery

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Confidence In Travel Starting To Return Across Most Regions

Confidence in travel is starting to return across most regions, with pick-up, web traffic, and pace showing significant increases over the last few months

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The Role of Travel Announcements On Travel Recovery

Examining the latest Air Ticketing Data it is clear that travel recovery is performing at a different pace from country to country – even in the same region

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Lybra Destinations Search Data Trentino

Drop in Searches For Destinations in Trentino, Decisive For Low Season

After a promising beginning of August, the pressure of demand for destinations in Trentino-Alto Adige collapsed during the first week of September

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The Key Q2 Trends for North American Travelers

So, what was happening in the U.S. and Canada in the second quarter of the year, and how do these trends compare to the global travelers story?

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Europe’s Air Travel Fails to Reach 40% of 2019 But Better Than 2020

Countries which fared worst were those relying more on long haul tourism and those which imposed most onerous and volatile travel restrictions such as UK

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What Is “Slow Travel” And Why Does It Matter To Your Hotel

Slow travel doesn’t necessarily mean longer holidays but is rather about the intentional, conscious and conscientious experience of a place and its culture

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