travel

Spain Summer Travel Trends: 9 in 10 International Bookings Recovered

The most significant summer travel trend for Spain is the return of international tourists. Bookings for international flights to Spain show an 89% recovery

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Summer Outlook: Global Air Travel Is Set To Recover 65% in Q3

Helpfully for the travel industry and for many destinations, American travellers are planning to stay longer and spend more than they did in 2019

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Greece on Course to Beat 2019 Travel Visitor Figures Lybra article image

Greece on Course to Beat 2019 Travel Visitor Figures

On one hand, we have consolidated demand; on the other, travel intentions. The data on travel intentions seems to confirm forecasts for overtaking of 2022

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Business Travel Tackles New Considerations on Road to Recovery

We are seeing other factors beyond COVID-19 coming into play that could affect speed of recovery for business travel as we head into the second half of 2022

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Understanding Consumer Behaviour: How To Influence Decision Making

Understanding consumer behaviour is crucial to running a successful business. You need to know what they want, when they want it and where they can find it

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Groups Plan Ahead, But Leisure Travelers Book Last-Minute

Small groups of less than 15 attendees are trending toward a shorter booking window, around 2 to 4 weeks. Larger groups, however, are booking 2 to 4 months

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Perceived Value and Cost of Living Impact: It's a Game of Chicken with ADR Thumbnail Topline Revenue Video Discussion

Perceived Value and Cost of Living Impact: It’s a Game of Chicken with ADR

We explore the squeeze on incomes through increased cost of living and consider the impact this may have on leisure travel and overall consumer sentiment

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Accommodation Preferences Post COVID: Back to Normal or New Normal?

Improved attitudes towards all forms of accommodation seem likely in the future given the speed of recovery so far and strong underlying demand for travel

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UK & US Tourist: Everyone Wants Them, But Where Will They Go?

European tourist destinations are the ones craving most for British and Americans and they are trying to glean as much market information as possible

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Google Adds 3 New Products to Capture New Travel Demand

As the travel landscape continues to evolve, we work to bring your customers helpful and comprehensive experiences wherever they’re searching across Google

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