technology

Cloud Based PMS: The Ultimate Revenue Generator In Modern Hotel Operations

More and more hotels are making the switch from traditional or legacy systems to a cloud-based hotel PMS. In the past, traditional hotel PMS systems met the needs of hoteliers […]

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Voice Search: Next Big Thing in Hotel Distribution and Marketing

As one of the most exciting trends in hotel marketing and distribution strategy, voice search has galvanized the hospitality industry, both in preparation for evolving consumer behaviors and technology advancements. […]

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What’s Really Happening at TripAdvisor? 3 Questions We Can’t Answer…

Since the beginning of 2018, we have been noticing some very odd behavior from the TripAdvisor results, customer service response time, sales rep strategies, and overall communication. What is most […]

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Terrible Times for Hotels What Might our New Normal Look Like

PMS Vendors, Tear Down This Wall!

While it is an obvious over-exaggeration to compare Ronald Reagan’s famous “Tear Down This Wall” speech to a proverbial technology wall, hotel technology does come with many barriers. NB: This […]

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Google Testing Vacation Rentals Callout on Hotel Ads

Another week, and another set of new tests rolled out for the Google Hotel Ads user interface. Our analysts have spotted a new “Neighborhood” section, an update to the deal […]

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3 Google Analytics Reports To Help Understand Your Guests

We live in an age where we know more about our hospitality customers than ever before. The question is, how well are you actually using the data available to offer […]

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9 compelling reasons why your Hotel needs a Channel Manager

Hotel channel management software play a huge role in seamlessly distributing inventory and rates on multiple OTAs. This entire process helps a hotel to maximizing bookings and, thereby, increasing revenue. […]

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Custom and Automated Schema Markup Increases Incremental Revenue

Schema markup is a form of microdata, J-SON, i.e., a piece of code installed on a website, which helps search engines understand and interpret web pages. Once schema markup is […]

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Hotel website functionality: Are you implementing these features?

When travellers find your hotel website during research, you don’t want them to leave. You want that direct booking – and you want it quickly. NB: This is an article from Siteminder […]

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Why A Mobile App May Be Key to a Better Guest Experience

When was the last time you used an app? Today? An hour ago? A few minutes ago? For most of us, apps have become an integrated part of our daily […]

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