technology

Lookback Windows Explained: Measure Impact of Your Travel Advertising

Lookback windows are crucial for any travel marketer’s attribution model, because they assist you in measuring your marketing strategy. To help you understand this concept, let’s review the five W’s […]

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Free Property Management Software – More Disruption?

Our industry is ripe for all kinds of disruption. The two big disruptors today are online travel agents and home sharing services. NB: This is an article by David Lund, […]

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Getting visual with Revenue Management

Revenue management is not easy. Maintaining complex, sophisticated systems requires RM analysts with an often tough-to-find mix of market knowledge, business acumen, analytical and communication skills. NB: This is an […]

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Micro-Moments: The Future of Digital Marketing

American consumers spend an average of five hours a day on their smartphone. These powerful devices provide us with constant connection and instant access to the entirety of human knowledge. NB: This […]

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Hotel Technology Decisions: Going Safe May Leave You Sorry

It has long been said that making the safe choice when investing in a hotel technology partner is always the right decision. This is a recognized phenomenon, epitomized by the […]

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Why B&Bs need Social Video in their marketing strategies

Society is watching a huge amount of video content on social media each day. If you’re not using video on social media at your business then you are missing out […]

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Blockchain in the Travel Industry

As blockchain technology continues to grow in popularity, it’s only natural that we will see it in more industries. And with all the blockchain buzz, we have been asked, “How […]

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How A Cloud PMS Improves The Guest Experience

In today’s mobile age, power lies more and more in the hands of the customer and the value of delivering a great guest experience has never been more prominent. According […]

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The smart hotel that talks back is the future

We identify some Dos and Don’ts from a new EyeforTravel report which finds that conversational interfaces have the potential to help hotels improve the guest experience and drive revenues too […]

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Pricing intelligence tools offered by OTA’s… to trust or not to trust?

As Revenue Management becomes more and more relevant in the Travel industry and more hotels finally begin to understand the importance of dynamic pricing fluctuations, various hospitality companies start introducing […]

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