technology
Hotel Data Management: 3 Ways Hotels Use Data To Increase Revenue
For a long time hotels did not just underutilize data, but were intimidated by it – the amount of it, and where and how to even begin analyzing and using […]
Why are hoteliers asking CRS vendors so many tough questions?
Your central reservation system (CRS) is one of the most important assets in your hotel’s overall marketing arsenal. (Yes, marketing… because pricing is one of the four “Ps” of marketing) […]

Science Based Hotel Revenue Management Surpasses Fiction of Rules Based Models
“Science is a way of thinking much more than it is a body of knowledge. ~ Carl Sagan ~ When it comes to developing pricing strategies, dealing with the competition, and […]
Automating Guest Messaging at Your Hotel Improves Guest Experience
Hotels using automated text messaging have seen guest engagement increase by over 25% NB: This is an article by Alex Shashou, President & co-founder of ALICE Texting has emerged as […]
How to Get Millennials to Book Direct
“Millennials” or Generation Y are the first generational demographic to be brought up with technology and the internet. These digital natives consume more online media than ever before and are […]
5 Signs It’s Time To Change Your Hotel PMS
Your hotel property management system (PMS) is the beating heart of your hotel – responsible for streamlining operations, optimizing guest service and maximizing revenue. NB: This is an article by […]
New feature on Google Hotel Ads: Occupancy filters
One of the greatest deficiencies that the Google price comparison site had was the absence of the occupancy filter in searches. NB: This is an article from Mirai You could […]
Why your hotel should start using derived rates
Derived rates are powerful tools that independent hotels can use to compete with the big chains. NB: This is an article from Welcome Anywhere As well as saving busy general […]
How Blockchain Could Disrupt Hotel Distribution And Loyalty
Hype surrounding blockchain technology continues to climb, despite the volatility in related cryptocurrencies like Bitcoin seen earlier this year. While it’s still too early to know how these distributed-ledger technologies […]
How to create a consistent social media strategy for your B&B
Your social profiles for your B&B need to be run much differently to your personal accounts. NB: This is an article from Little Hotelier While you may decide in the […]