technology

A website’s bounce rate is the percentage of visitors who leave after only viewing a single page. Overlay this with the fact that more than half of the people who […]

Almost every other day, I see a headline about the latest trend that is going to have a massive impact on hotels and travel. Some might even be worth exploring. […]

More and more hotels are making the switch from traditional or legacy systems to a cloud-based hotel PMS. In the past, traditional hotel PMS systems met the needs of hoteliers […]

As one of the most exciting trends in hotel marketing and distribution strategy, voice search has galvanized the hospitality industry, both in preparation for evolving consumer behaviors and technology advancements. […]

Since the beginning of 2018, we have been noticing some very odd behavior from the TripAdvisor results, customer service response time, sales rep strategies, and overall communication. What is most […]

While it is an obvious over-exaggeration to compare Ronald Reagan’s famous “Tear Down This Wall” speech to a proverbial technology wall, hotel technology does come with many barriers. NB: This […]

Another week, and another set of new tests rolled out for the Google Hotel Ads user interface. Our analysts have spotted a new “Neighborhood” section, an update to the deal […]

We live in an age where we know more about our hospitality customers than ever before. The question is, how well are you actually using the data available to offer […]

Hotel channel management software play a huge role in seamlessly distributing inventory and rates on multiple OTAs. This entire process helps a hotel to maximizing bookings and, thereby, increasing revenue. […]

Schema markup is a form of microdata, J-SON, i.e., a piece of code installed on a website, which helps search engines understand and interpret web pages. Once schema markup is […]