technology
7 Important Truths About Guest Messaging in Hospitality
The adoption of guest messaging in the hospitality industry is no longer a matter of if, but when. In an industry built on providing great guest experiences, it’s only logical […]
Identifying the Prospective Role of the PMS
Some hotel chains envision the Property Management Systems (PMS) to focus on its core functionalities (e.g., checkin/out and main operations), using open APIs for connectivity, while others encourage a high […]
My Top 5 Revenue Predictions for 2019
As we settle in to the final quarter of 2018 and with 2019 budgets signed off and firmly behind us (hopefully!) what can we expect in 2019. NB: This is […]
Will Google stay off the OTAs patch?
As Google’s meta-model becomes increasingly monopolistic Pamela Whitby begins a series on how travel distribution is evolving. Part 1 takes a look at the Google factor If Google is a […]
The Role of Humans in The Future of Revenue Management
“Everything we love about civilization is a product of intelligence, so amplifying our human intelligence with artificial intelligence has the potential of helping civilization flourish like never before-as long as […]
The No-Nonsense Guide to the GDS for Independent Hotels
Three letters which have remained something of a mystery for many hoteliers: ‘GDS’. NB: This is an article from Welcome Anywhere They stand for ‘Global Distribution System’, which is a […]
Your Brand is No Longer Protected on Google Ads
A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). In practice, […]
YouTube SEO Tips To Help Your Hotel Climb The Rankings
Incorporating videos into your marketing mix is no longer an afterthought – it’s a necessity. NB: This is an article from eTourism But as with every other form of content […]
Has Your B&B Responded to Google’s Mobile First Approach?
The time has come once again — Google has changed its algorithm. As the most powerful and widely-used search engine in the world, it’s not surprising that businesses across all […]
Google Testing New Hotel Search Experience on Desktop
Google has always done its part to stay innovative and make sure its products set the bar. So, it’s no surprise that Google is currently testing a new look to […]