technology
How To Choose The Perfect Booking Engine
As useful as they are at publicising your hotel, no hotelier appreciates the chunk of commission that OTA’s swallow up. NB: This is an article from NetAffinity From many of […]
Airline Loyalty Blockchain – Is it all hype?
Consider today’s problem… You take a flight to see family for Christmas, and you earn some frequent flyer miles…You buy a coffee from Starbucks once or twice…You fill up with […]
Using Technology To Personalise The Guest Experience
With GDPR regulations now in force, personalisation and its technology automation look set to remain firmly at the front of the agenda with hotel management for some time to come.
Increase Your Hotel Revenue With This Simple Data Driven Call To Action
Ever wonder how the words used on your hotel website affects your conversion rates, conversion funnels, and revenue? Blue Magnet sought to answer this question by A/B testing the primary […]
Congrats Revenue Manager! You Are Now In Charge of Website Conversions Too
One of the themes I often explore in this blog is that Revenue Management is simply the data and analytics side of Marketing. NB: This is an article from Origin […]
Crucial Connections: De-Mystifying Your PMS/CRS Integration
The PMS/CRS integration is one of the most important, yet probably the most frustrating for hoteliers the world over. NB: This is an article from SHR Global In a special […]
3 Things the Hospitality Industry Can Learn From Google
In 2018, digital travel sales are expected to reach $198 billion, with more than 140 million adults researching a trip online. As global travel increases, people are consuming more digital […]
Google’s New Hotel Search Is a Greater Threat to Booking Rivals
Why ever stop searching for travel on Google and turn to a hotel or online travel agency site when you can book your hotel right there without leaving Google? Booking […]
Rate Shoppers And Related Tools: Valuable Not Only For Revenue Managers
Is your hotel’s internal culture centred on collaboration? NB: This is an article from OTA Insight With hotels competing more vigorously than ever – not just with nearby hotels but […]
Three Ways Hoteliers Are Kicking Silos of Technology for Good
Stop me if you’ve heard this before: In the age of OTAs and industry disruption, effectively managing a complex channel and distribution strategy is critical to a hotelier’s bottom line. […]
