technology

As online businesses have become more skilled in their use of data, the online purchasing journey has evolved from a three-stage funnel into a complex, interconnected web.

We strongly believe that hospitality can be a powerful guardian of culture, promoting ‘real’ high-touch and making sure that DeepMind will not go on a holiday instead of us.

Brands heavily invest in digital marketing campaigns and loyalty programs to try and build loyalty. Independent hotels can compete with brands by optimizing for all five stages of booking a hotel.

Running a successful guest loyalty program doesn’t mean you need a massive budget to compete with big brands. There are things smaller hotels can do to attract, retain, and reward guests.

Less lucrative than conferences and business meetings, SMERF sales can fall off the radar easily. But nurturing the SMERF sales market with support from your hotel CRM can pay off over time.

It’s been short of a decade that the Hospitality industry woke up to the existence of cloud systems and the industry’s response to it has been quite like waking up from a coma.

These attacks infect eCommerce websites with malicious code. Once a website is infected, payment card information is “skimmed” during a transaction without the merchant or consumer being aware.

Whatever size you are, no matter what type of lodging you provide, technology can get you where you want to be. Third-party connectivity products will help manage and elevate the guest experience.

Travel Intent Targeting is essentially the ability to find users who have decided on a destination but have not yet chosen a specific hotel in that destination

It’s clear that data platforms are powerful tools for hotels to manage and interpret their data. It’s even more evident that cross-analysis between these platforms is very useful for mastering performance.