technology
Improving the Features of a Hotel Booking Engine
The Digital maturity trends report by Adobe shows that the Travel & Hospitality Industry has grown 18% since 2016. NB: This is an article from hi Inc This growth has […]
Is Your Hotel Website Built to Deliver Results
You can have the prettiest, most visually pleasing website ever created, and it will fall flat on its digital face if it’s not optimised properly. It’s like starting the year’s […]
Travel and Booking APIs for Online Travel Service Providers
Back in 2017, TripAdvisor and comScore suggested that travelers make 10 to 34 website visits on average to book their trips. While this seems like a lot for booking hotels, […]
5 Revenue Generating Technologies to Drive More Profit
Ah, technology and revenue… our inexhaustible sources of discussion and research. When we talk about tech innovations, what normally first pops into mind is the investment that these systems require, […]
Is Your Hotel Intelligent: How Deeper Guest Understanding Drives Revenue
Work smarter, not harder. It’s an age-old sentiment that has inspired countless professional and personal agendas over the years. NB: This is an article by Terri Miller, CEO & Co-Founder […]
Four Steps Towards a 2019 Ready Hotel Website
Today, the internet offers more travel information than ever before. But it also makes the research, planning and purchase steps of the guest journey more complex. NB: This is an […]
AI and the Revenue Impact on the Guest Life Cycle
In 2013, Amazon filed a patent for what the company calls “anticipatory shipping.” NB: This is an article from Nor1 The idea is that Amazon uses predictive analytics to know […]
Low-cost Airline Distribution Channels
Airline distribution is complex. On one side of the airline industry, we have legacy carriers mostly represented by full-service airlines. Since the late 70s, legacy airlines have used a complicated […]
Choose the Right Attribution Model in Google Analytics
Attribution seems like the deep end of the pool in which no digital marketers want to swim. Mostly because it’s hard to know where to start, and we’ve built our […]
Improve Website Speed with Google’s Page Speed Insights Update
Google loves making changes to its search algorithm and associated tools. And in November of 2018, Google’s latest speed update affected the PageSpeed Insights tool. The victims – slow websites. […]