technology

A successful hotel and revenue management plan must have a strong email marketing strategy and the gathering of high quality hotel guest data

API integration will be essential to enable endless possibilities for innovation, give hoteliers a competitive edge and ride out the pandemic

The new ideal for consumers is a guest experience transformed and streamlined by technology. Here are five takeaways hoteliers can consider

In the face of one of the biggest crisis in recent memory, the hospitality market needs to rethink how it operates and build anew

Sure, it might be short-term loss of revenue, but the value gained in guest gratitude is worth way more than that in terms of future loyalty

For Hotels that don’t want to spend money and time answering repetitive questions, chatbots are key. However, many hotels remain hesitant

To be competitive you need a proactive channel management strategy. We look at four ways hoteliers can use their channel managers more effectively

If you’re looking to increase website mobile conversions, focusing on personalization and hyper-targeted messages is key for direct channel growth strategy

We’ve looked at customer interactions with messages to analyze and pinpoint which types of content, targeting and message delivery are proving effective

By following these simple tips, you’ll be taking steps in the right direction to drive more bookings directly to your website