technology
Can Forecasting Be Done When Historical Data Becomes Irrelevant?
By focusing on demand forecasting, we can establish price customisation strategies, working from a Customer-Centric Revenue Management view
More (Brand) Power to You: Don’t Cut Your Marketing Budget
There is space right now to create significance as a brand. People are asking for more value driven options, so up to you to give it to them
10 Requirements to Internationalise your Direct Channel Sales
Boosting your official website’s direct sales internationally is a challenge, but it is key to ensure you don’t become easy prey for the OTAs
Where Is Travel Tech Headed In The Post Crisis Era?
In the aftermath of the COVID-19 outbreak, the global economy is still under shock and travel has only recovered to 40% of pre-COVID levels
Step by Step Guide to Collecting Hotel Guest Email Addresses
A successful hotel and revenue management plan must have a strong email marketing strategy and the gathering of high quality hotel guest data
“Free” PMS API Integration is the Key to Hotel Innovation
API integration will be essential to enable endless possibilities for innovation, give hoteliers a competitive edge and ride out the pandemic
5 Key Research Insights into 2020 Guest Expectations
The new ideal for consumers is a guest experience transformed and streamlined by technology. Here are five takeaways hoteliers can consider
The Great Hospitality Reset: Opportunities Post Crisis
In the face of one of the biggest crisis in recent memory, the hospitality market needs to rethink how it operates and build anew
Smart Hotel Brands can Make Short-Term Sacrifices for Long-Term Loyalty
Sure, it might be short-term loss of revenue, but the value gained in guest gratitude is worth way more than that in terms of future loyalty
5 Reasons Why Hotels Don’t Implement Chatbots
For Hotels that don’t want to spend money and time answering repetitive questions, chatbots are key. However, many hotels remain hesitant
