technology

booking.com are one of many otas who charge hotels fees

Use Booking’s RateIntelligence tool? Upgrade Before End November 2020

If you use Booking.com’s free rate-shopping tool RateIntelligence, you’ve probably heard that, on 30th November 2020, it will be discontinued

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Seizing opportunities with the Google Core Vitals Update

The Google Core Vitals metrics require brands to take a more meaningful look at the overall first experience visitors have on their page

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trivago launch CPA or commissionable model. What is it, how does it work?

trivago is betting on a commission-based participation model that reduces investment risk and contributes to visibility of the direct channel

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Everything Hotels Should Know About Messaging Through WhatsApp

Ever since WhatsApp hit the market for individual users, people all around the world just can’t seem to get enough of it!

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Understanding the Google Core Vitals Update

The sites that improve core vitals score alongside excellent content that benefits customers will find an opportunity to outpace competition

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The Future of The CRS: Digital Marketing Connectivity and Open APIs

With the CRS serving as the core of every hotel’s revenue and distribution strategy, there’s potential to build the platform of the future

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Mobile Check-In: How to Select the Best Solution for Your Hotel

For guests, mobile check-in is about convenience, the speed of the process, safety, and freedom to choose when to do it

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offices or hotels connected by technology

7 Tactics to Keep your Hotel’s Distribution Healthy and Highly Profitable

If you find that your distribution connection hobbles your optimization efforts, then you may find that it’s time to try something new

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Which Digital Marketing Tools are Eating Away at Hotel Marketing Dollars?

When the budget gets tight, and we know budgets are tight, get rid of any marketing tools and tech that aren’t critical to driving revenue

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The No Nonsense Guide to the GDS for Independent Hotels

The GDS has a bit of an image problem within independent hotels and you probably need a little more info to spread your wings wider online

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