technology

Those who weigh pre-booking and upper-funnel data more than historical data will be stronger as they combine revenue and marketing strategies

Understanding the role of Google My Business and using options to highlight what makes your hotel unique can help build your customer base

Here are 5 effective ways in which you can make good use of your feedback management platform even while your hotel is temporarily closed

There are many ways to apply the forward thinking principles of attribute based selling through different channels for example, upselling

Here is a hotel Level 5 checklist to help you revise and prepare core items including booking engine, voucher strategy and website content

Key takeaway is to leverage QR codes that will drive interaction which impacts a hotel’s satisfaction scores, reputation, and even revenue

If you understand the value of high-quality data and business intelligence from reliable sources, you can get a clearer picture of the market

These tips make it easier for you and your team to bring your upselling and cross-selling offers to life without stress. Happy implementing

Combining traditional metasearch and sponsored placements hotel brands can shift bookings from OTAs to their own website and intercept users

Giving guests, potential guests, and website visitors innovative incentives needed to encourage them to make a direct booking is imperative