technology

By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective

Marketing budgets have been cut due to the crisis, but that mustn’t hinder hotels from exploring cost-effective or free strategies of reaching their guests

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Revenue managers will need a new skill set, built on analytical thinking and cognitive flexibility, to maintain effectiveness of decision-making

Be aware of your competitors’ rates, but at the same time, believe in your pricing and have confidence in what you are selling

When projecting a point in time in the future and trying to anticipate demand, it can seem like making decisions based simply on experience or intuition

In order to prepare for the reopening and upcoming booking boom you need to have these key components of a highly converting website in place

The one piece of tech that could be a true differentiator for an OTA is the skilful application of AI that could help to really understanding the customer

Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience

Once strategies are set, the system will execute these. You can return to the RMS either to apply new strategies or to check existing ones are delivering