technology

Staycation is here to stay. Strong occupancy is here to stay but the question remains for us all… how much occupancy is too much?

Many hotels don’t include direct within their distribution cost calculations, but for most hotels their costs of direct are around 8%+ of distribution

Contactless tech is here to stay, and we’ve already seen how it doesn’t need to be a barrier to good service – in fact, it can enrich a guest’s experience

A lot of hotels see the bulk of their demand coming in a three-day window, with business booked in the day for the day now a more common occurrence

Often the uncoordinated and misaligned activities of sales, marketing, revenue management and general management resulted in missed opportunities

Many hoteliers struggle with the same revenue management questions, especially during times of significant market uncertainty, like we are experiencing

By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective

Marketing budgets have been cut due to the crisis, but that mustn’t hinder hotels from exploring cost-effective or free strategies of reaching their guests

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Revenue managers will need a new skill set, built on analytical thinking and cognitive flexibility, to maintain effectiveness of decision-making