technology

SiteMinder and one of the US’s leading property management software providers, Innsoft, have today announced a partnership to offer a new wholly-integrated online distribution solution for hotels. The partnership addresses […]

NB: This is a viewpoint by Eddie Robb, managing director for Make It Social. The market is at a tipping point. Millennials are poised to become the dominant consumer segment globally, […]

  The websites that have the most comprehensive set of lodging choices, whether they are hotels, vacation rentals, apartments or igloos, will dominate. Expedia, through its HomeAway acquisition and intent […]

81% of us keep our smartphones somewhere close during all waking hours and over half of all Millennials would rather lose their sense of smell than their technology Other things […]

We recently conducted a study to find out just how much independent accommodation providers (like B&B’s, independent hotels and self-catering properties) are using social media to advertise their business. And […]

CRM data combined with audience data from website visits could give marketing campaigns a personal and relevant boost. David Benady reports Hotels and travel brands are sitting on a goldmine […]

Pepijn Rijvers knows more than most about Booking.com’s meteoric rise. Last April, Rijvers became CMO of Europe’s largest online travel company, which also happens to be the key engine behind […]

Sixty-five percent of adults now use social networking sites (Pew Research Center) and a growing portion of these users are utilizing social media before, during, and after traveling. As traffic […]

It’s a phenomenon that’s gaining momentum in the hospitality industry. The Data Divide refers to the gap between hotels that have access to predictive data, and those that don’t. In […]

Utilizing an open source content management system (CMS) like WordPress is in stark breach of a hotelier’s fiduciary duties and exposes them to great security and vulnerability risks hotel managers […]