technology
User Experience: Thinking Beyond Keywords in SEO
NB: This is an article by Marco Braggio, an SEO expert and consultant with Leonardo Congratulations! You have a job working for Google. What? You didn’t know that you worked for […]
Drive direct bookings by getting to know your guest
NB: This is an article by Nicki Graham, Marketing & Communications Manager at Guestfolio We all know why hoteliers use OTAs. They are there to help you out, keep revenue […]
The Future of Hotel Distribution and Online Marketing
NB: These are extracts from a recent whitepaper by Peter O’Connor in conjunction with SiteMinder and Revinate Peter O’Connor, Ph.D. is Professor of Information Systems at ESSEC Business School, […]
Hey Big Spenders! Elite Traveler Insights
NB: These are extracts from a whitepaper report produced by ADARA ADARA has identified, through data driven research, that marketers should challenge how they target Elite Travelers. Contrary to […]
Predict the Future and Understand Consumer Demand with Pace Reporting
NB: This is an article by Lance Abbrederis, Director Digital Experience at Sabre Predicting the future is quite a challenge – for most of us! But cutting-edge analytical tools […]
The Future of Travel: Glh sets out its vision for hotels
Glh, the largest owner-operator hotel company in London, is poised to roll out its ‘choose your own room’ booking platform as it seeks to transform way the sector operates […]
How to Use Call Tracking to Grow Your Bookings
NB: This is an article from NetAffinity Not sure how to track the phone calls your hotel receives? Would you like to learn how to use call tracking to […]
New York Hotels Turn to nSight to Grow RevPAR
NB: This is an article by nSight nSight, the leader in online consumer shopping intelligence for hotels and destinations, has added twenty new hotel clients in New York City. Both brand and […]
How to Use Your Hotel Instagram to Super Charge Bookings
NB: This is an article from NetAffinity Your hotel Instagram is, in many ways, the ideal social platform for travel marketing. It combines two powerful aspects of social media […]
Four revenue management opportunities for hotel owners
NB: This is a viewpoint by Brian Douty, chief financial officer at IDeaS Technology has become an influential player in the development and refinement of hotel business strategies. And […]
