technology
Data suggests airports are wasting time with mobile apps
NB: This is a viewpoint from Cormac Corrigan and Mark Lenahan, independent advisors to airports, airlines, retailers, and loyalty programs Airports are spending a significant portion of their marketing […]
Microsoft brings bots to Skype for Hotel booking
Microsoft’s recently launched, A.I.-powered bot Tay may have embarrassed the company when Twitter users taught the machine how to be racist, but Microsoft hasn’t given up on the future of […]
Digitalisation of hotels to keep guests coming back
NB: This is an article by Anton Schubert, head of design at Futurice One of the most talked about announcements in the British Chancellor’s Budget last month was the […]
Strengthen Your Direct Bookings: Use Customer Personas
NB: This is an article by NetAffinity Ever seen the movie “The Wolf Of Wall Street”? There’s a scene where protagonist Jordan Belford (played by Leonardo Di Caprio) asks a friend […]
Half a Billion Dollars in Direct Hotel Room Revenue
NB: This is an article by Tim Sullivan, President of Cendyn/ONE Leveraging over 120 million CRM Guest Profiles representing 35 billion unique data elements, Cendyn/ONE delivered 1.2 billion personalized […]
Travel Image SEO to Get More Google Image Search Traffic
Do photos of your hotel or tours generate love-at-first-sight bookings? Image search engine optimization is how you get found by travelers who search for hotels, vacation packages, and adventure tours using Google […]
Were reaching the tipping point in mobile commerce
Think people don’t convert when they receive email on a mobile phone? Think again, advises columnist Jason Warnock, and he’s got the stats to back up his contention. Have […]
The Painful Truth About Hotel Website SEO
NB: This is an article from Tambourine You are a Director of Sales and Marketing overseeing all day-to-day activities for your property, maybe several properties, from meeting/group sales to […]
New York Hotels Turn to nSight to Grow RevPAR
NB: This is an article from nSight nSight, the leader in online consumer shopping intelligence for hotels and destinations, has added twenty new hotel clients in New York City. Both brand […]
Google Just Upped Penalty for Hotel Without Mobile-Friendly Website
NB: This is an article from HeBS Digital Just when you thought you had mobile marketing covered, Google announced the forthcoming release of an update that will increase the […]
