technology

TripAdvisor revamps flight metasearch: Flyscore ratings

Seven years ago, TripAdvisor first launched its metasearch flight tool, and it wasn’t long after until it enabled users to post reviews. In 2014, it updated the look of TripAdvisor Flights by adding detailed […]

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Eye Tracking: How Do People Search and Book?

With all the recent changes to Google’s desktop search results, it’s a good time to look at how these changes affect how we actually view search results. If you know […]

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The 1-2-3 of Conversion Optimization for Hotels

Reaching your conversion goals is arguably the single most important function of your hotel’s website. Yet the vast majority of properties fail miserably at it improving conversion rates. And, remarkably, […]

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Staying Ahead of Distribution Technology

Technology and the ever-evolving online distribution landscape have transformed the way travelers are booking their trips. This makes it an exciting time for consumers and hotels, particularly as we see […]

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Brands should know about Google’s ‘My Activity’

Google’s new “My Activity” page, where users can now view their entire internet history, represents another step toward the perfectly personalized ad. It is Google’s latest move to catch up to Facebook […]

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How Hotels Can Determine The Right Pricing Strategy

In this blog post, SnapShot’s Head of Education, Janel Clark, explores both traditional market segments, newer, more dynamic models, and how to develop the best pricing strategies. Segmentation: Then and […]

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Most Important Google Analytics Metrics for Small Hotels

NB: This is an article from Little Hotelier You know that the SEO strategy you implemented for your bed and breakfast needs to be analyzed and evaluated using specific and […]

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glh Hotels, launches “Choose Your Own Room”

London hotel group glh Hotels, today announces the launch of Choose Your Own Room – the world’s first online booking site that lets guests choose the exact room they want […]

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Paralysis of Analysis Inherent in Big Data

Throughout the official first day of CVENT CONNECT 2016 in Las Vegas yesterday, the focus was not on big data. Instead, the topic getting most of the attention was not […]

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Are Travel Booking Bots Hot or Not?

NB: This is a viewpoint by Gadi Bashvitz, founder and CEO of OLSET. In the past few weeks I have been asked many times by partners, customer and friends what […]

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