technology

How To Build Well Optimized Landing Pages to Increase Conversion Rates

Imagine that you’ve become aware of a sale on batteries at a new superstore in town. You arrive in this superstore to purchase those batteries, but there’s no sign; nothing […]

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The Vast & the Various: Your Guest is Driving, Buckle Up

Blog Soundbites: Loyalty programs need to go beyond instant discounting to humanize the guest experience Discounts aren’t enough for hotels to call a loyalty rate a loyalty rate Hotels shouldn’t worry […]

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Choosing the right hotel booking engine and reservations system

Today, the most advanced booking systems can radically alter how a hotel operates. With a wealth of front-end and back-end features, they have the power to drive direct bookings, grow […]

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Five pre-stay communication techniques to help improve your guest experience

Many hoteliers tend to think pre-stay communication isn’t really that important – the guest has booked, their business is secured, the real focus comes while they’re actually at the hotel. […]

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Can Facebook Catch up to Google in Travel Advertising?

Google set its eyes on the travel industry a while ago. Travel is one of its top ad revenue sources. The Priceline Group alone reportedly spent a big chunk of […]

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Enabling technologies for hotel guest experience management

According to The 2017 Smart Decision Guide to Hotel Guest Experience Management, released last week by Starfleet Research and currently available for complimentary access, technology expenditures this year are largely […]

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How to optimize your hotel’s presence on Google

Terri Scriven is the Head of Hospitality for Google UK, which means working with hotels and accommodation providers in Europe and beyond to help them to optimise their digital distribution […]

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Is your online presence attracting or turning away guests?

  This is a Q&A with Petr Palas, CEO of Kentico What are the most common mistakes hoteliers make when it comes to developing their website? Given the competitive market […]

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Driving direct business and better revenue is a top priority

In today’s ultra-competitive hospitality marketplace, any competitive edge can translate into a stronger bottom line, and it’s no secret that driving direct business and better revenue is one of the […]

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Refine Your Hotel’s TripAdvisor Strategy

Three key elements to consider right now: Millions of potential hotel guests visit TripAdvisor every month to plan their journeys, at present, the company reports an average of 390 million […]

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