technology
Take advantage of these Facebook features for your hotel page
Facebook has made a lot of updates to its business pages lately, releasing new features so fast we almost forget that they’re there. From innovative advertising opportunities to expansion into […]
“Flexible” rules don’t make the cut for higher revenue and profits
When it comes to rules, even those described as “flexible” don’t make the cut for higher profits. NB: This is an article by Bonnie Hollenhorst, Principal Product Marketing Manager at […]
How To Claim Your Hotel’s Google My Business Account, And Why
Whether you like it or not, Google My Business is your hotel’s virtual storefront. It’s the first thing most potential guests will see when searching for you on the web. […]
TripAdvisor Instant Booking: Dead or Alive?
Analysts are divided about whether TripAdvisor is de-emphasizing its Instant Booking initiative, and while the company asserts that Instant Booking remains supported and available, it also acknowledged recently that growth […]
Optimize Your Hotel’s Facebook Page to Drive More Direct Bookings
Facebook continues to dominate as the world’s largest social network. In June 2017, Mark Zuckerberg announced that the Facebook community had reached 2 billion users! User engagement is also growing. The […]
Are all hotel booking engines made equal?
For many hotels, choosing the right booking engine often comes down to price. Rather than investing in the best product, the CRS vendor offering the cheapest deal can seem like […]
Is Facebook the Next Google? Facebook’s Search Functionality Explained
Unless you’ve been living under a rock for the last decade, you’re likely familiar with Facebook. Since its inception in 2004, Facebook has grown in to a cultural and financial […]
How a Vanity Hotel Website Can Complement Your Marketing Efforts
Roughly two thirds of all hotels in the United States are chain affiliated. Being part of a chain offers many advantages to hotel owners; name recognition, access to established loyalty […]
Create a Revenue Centric Culture in your Hotel by Integrating Technology
In the previous part of this blog series, we discussed Guest Sentiment and your Online Presence. In the 3rd and final part of the blog series, Building a Revenue Centric […]
Revenue Managers job will change but not eliminated by AI
With buzzwords of machine learning and AI gaining mainstream attention we hear a lot of different viewpoints from the revenue management community. Some embrace the future at hand, others are […]
