technology
10 Tips to Create Captivating Facebook Travel Ads
eMarketer forecasts that one-third of all display ad dollars will be spent on Facebook this year, so travel marketers can’t afford to sit on the sidelines. New to Facebook? Here […]
5 factors propelling hotel distribution
Experts speaking the NYU International Hospitality Industry Investment Conference said technology is driving change for hotel distribution. Here are some of the top takeaways from the “Distribution Dilemma” panel at […]
No more excuses, Hotels need to change approach to technology
Until recently, the investment and management of technology in hotels was viewed in the same category as plumbing or air-conditioning – a fixed purchase and set-up that requires only basic […]
Will Technology Replace Customer Service in Hotels?
On recent travels, I’ve noticed an increasing number of hotels using digital technology to interact with guests. Hotels have used technology for decades, of course, but the latest wave brings […]
5 effective ways hotels can attract international guests
International travel is now fully-fledged. Anyone can travel anywhere, anytime they like. Between 2011 and 2020, international travellers to the United States are expected to grow from 62.8 million to […]
5 Ways to Master PMS/CRS/RO Integration
When asked how you would assess the integration between your property management system (PMS), Central Reservation System (CRS) and Revenue Optimization (RO), over 75% of webinar attendees indicated that their […]
5 free SEO tools to improve your hotel’s search engine performance
Despite Google’s relentless expansion of its advertising platforms, which have pushed organic search results further down the page, organic traffic still makes up most of a hotel’s online traffic and […]
10 Ways to Maximize Summer Metasearch Performance
This week marked the summer solstice and the official beginning of the summer season. For travel brands, however, the summer travel season has been in full swing for a couple […]
How TripAdvisor Is Fixing Its Instant Booking Problem
TripAdvisor is the world’s largest travel site as measured by monthly user traffic. Over the past couple of years, in an attempt to better monetize its massive user base, the […]
How the digital world has affected the luxury hotel industry
The increasing standard of living, high disposable income and a growing hunger for excellence among global travelers has given the luxury hotel industry a list of erudite guests, who have […]