technology

Facebook continues to dominate as the world’s largest social network. In June 2017, Mark Zuckerberg announced that the Facebook community had reached 2 billion users! User engagement is also growing. The […]

For many hotels, choosing the right booking engine often comes down to price. Rather than investing in the best product, the CRS vendor offering the cheapest deal can seem like […]

Unless you’ve been living under a rock for the last decade, you’re likely familiar with Facebook. Since its inception in 2004, Facebook has grown in to a cultural and financial […]

Roughly two thirds of all hotels in the United States are chain affiliated. Being part of a chain offers many advantages to hotel owners; name recognition, access to established loyalty […]

In the previous part of this blog series, we discussed Guest Sentiment and your Online Presence. In the 3rd and final part of the blog series, Building a Revenue Centric […]

With buzzwords of machine learning and AI gaining mainstream attention we hear a lot of different viewpoints from the revenue management community. Some embrace the future at hand, others are […]

The marketing mix is becoming more and more complex with new opportunities and tools constantly becoming available to hoteliers. Unfortunately, the days are not getting longer so automation and smarter […]

Most social marketers still consider Facebook their most valuable hotel social media platform and it shows by the amount of ad revenue poured into the platform. 2017 ad revenue for […]

Taking a walk through the E-travel halls of the major industry fairs like ITB in Berlin or WTM in London and seeing all the technology options available leaves many hoteliers […]

One of the most globally talked about topics is the changing hotel distribution landscape and the impact on hotels. This article looks at current trends in distribution, considering the past […]