technology

In the previous part of this blog series, we discussed Guest Sentiment and your Online Presence. In the 3rd and final part of the blog series, Building a Revenue Centric […]

With buzzwords of machine learning and AI gaining mainstream attention we hear a lot of different viewpoints from the revenue management community. Some embrace the future at hand, others are […]

The marketing mix is becoming more and more complex with new opportunities and tools constantly becoming available to hoteliers. Unfortunately, the days are not getting longer so automation and smarter […]

Most social marketers still consider Facebook their most valuable hotel social media platform and it shows by the amount of ad revenue poured into the platform. 2017 ad revenue for […]

Taking a walk through the E-travel halls of the major industry fairs like ITB in Berlin or WTM in London and seeing all the technology options available leaves many hoteliers […]

One of the most globally talked about topics is the changing hotel distribution landscape and the impact on hotels. This article looks at current trends in distribution, considering the past […]

When it comes to metasearch traffic, the data for determining weekly trends for your account is readily available. We wanted to take it a step further to get a better […]

In the last few years, digital marketers have debated the importance of keywords in an SEO strategy. To understand this debate, we’ll need to step back and briefly look at […]

On both sides of the pond, regulators and companies alike are scratching their heads about how to handle the search giant’s move up the trip-planning funnel Even as the European […]

Last month, digital advertisers (including most hotels) and their media partners were treated to a serious surprise. NB: This is an article by Tambourine Google announced plans to block intrusive […]