technology
Google Hotel Ads New Experiments and TripAdvisor Offers Filter
Following is an update on the new experiments on Google Hotel Ads and TripAdvisor’s new functionality to promote special offers. NB: This is an article from Koddi An Update to […]
Hotel Pricing Strategies: 4 Ways To Boost Your Hotel’s Revenue
Increasing profitability is ultimately what we’re all trying to do and the advent of new technology and innovations such as cloud and mobile technology now play a central role when […]
5 GDPR myths debunked for hoteliers
May 2018 will see the arrival of the General Data Protection Regulation (GDPR). And, if your business stores personal data (which, let’s be honest, most do these days), you’ll need […]
GDS: The forgotten leisure channel?
Consternation over the relationship between online travel agencies and hotels has garnered a lot of ink in industry articles over the past several years—that’s understandable. However, one very viable […]
Ctrip opens up data and cross platform synergies for destination marketing
With around 300 million registered users, Ctrip has accumulated a high volume of big data and consumer insights that can be used for consulting and directing services for marketing global […]
Google’s Heckmann on how machine learning will translate to better travel
Ahead of his speaking at WIT, Oliver Heckmann, Vice President, Engineering for Travel and Shopping, Google, shares what’s top of his mind on how new technology such machine learning/AI and […]
Driving Maximum Profit through More Direct Booking
In today’s ultra-competitive hotel environment, every dollar counts. With rising costs associated with acquiring new guests through third-party platforms, hotels are rightly considering their most effective booking channels and looking […]
Top 10 Things You Must Have in Your Hotel Chatbot
Following our last article about 6 Reasons why you should implement Chatbots for your Hotel, you’ve got to know what it takes to build one. However, if you’ve managed to […]
Is Your Hotel Website Optimized for Voice Searches?
Most of us have experimented with using voice searches on our smartphones, with mixed results. You’ve probably also seen voice assistant devices, like the Amazon Echo and Google Home, advertised […]
Do Not Miss The Benefits of Hotel Price Intelligence
Pricing has always been an important aspect of any business as it plays a quintessential role in the effective running of all industries worldwide. Hotel price management, i.e., how the […]
