technology
When It Comes To Hotel Website Speed, Mobile-First Design Wins
In the fight to convert leads into bookings before the user loses interest and books elsewhere, site speed is what counts. Adding weight to the argument for mobile first design […]
Blockchain: Beyond the Hype
In the past two years, “blockchain” has become a magic word, able to open doors and investor wallets, panic industry juggernauts, and guarantee headlines. But much of its power comes […]
Diving into Hotel SEO? Focus on Local Search First
Perhaps more than any other industry, hospitality is tied to its location. While retail and office work have moved to the internet, hotels remain offline to a certain extent. The […]
Why personalisation can deliver 6% more revenue for your hotel
All hotels are looking for ways to increase turnover. The more revenue a hotel can generate, the more options they give themselves to create profitable business strategies. NB: This is […]
How to be successful with Google Hotel Ads & Hotel Metasearch
In the world of online travel first came the search engines, then the OTAs (online travel agencies, i.e. Expedia) and most recently the metasearch engine websites such as Trivago and […]
Open Pricing Enables More Flexible Hotel Cancellation Policies
It’s the age-old issue for any industry that deals with perishable inventory: On one side you get a bad rap for overselling or overbooking, while on the other side last-minute […]
Take advantage of these Facebook features for your hotel page
Facebook has made a lot of updates to its business pages lately, releasing new features so fast we almost forget that they’re there. From innovative advertising opportunities to expansion into […]
“Flexible” rules don’t make the cut for higher revenue and profits
When it comes to rules, even those described as “flexible” don’t make the cut for higher profits. NB: This is an article by Bonnie Hollenhorst, Principal Product Marketing Manager at […]
How To Claim Your Hotel’s Google My Business Account, And Why
Whether you like it or not, Google My Business is your hotel’s virtual storefront. It’s the first thing most potential guests will see when searching for you on the web. […]
TripAdvisor Instant Booking: Dead or Alive?
Analysts are divided about whether TripAdvisor is de-emphasizing its Instant Booking initiative, and while the company asserts that Instant Booking remains supported and available, it also acknowledged recently that growth […]