technology

Delving deep: travel brands need an intelligent approach to data

As data increasingly becomes the difference in a competitive travel landscape, EyeforTravel’s new report explores the possibilities for deep learning Artificial intelligence isn’t new, but it’s finally getting smart, thanks […]

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Establishing Ideal Data Mix to Form Intelligent Revenue Strategies

Over the years, the pool of data sources hotels utilize within their business strategies has grown exponentially larger. NB: This is an article by Paul van Meerendonk, Director of Advisory […]

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Reaching Broad Audiences with Dynamic Ads for Travel

Last week Facebook released broad audiences for Dynamic Ads to all advertisers globally on Facebook, Instagram and Audience Network. This is a huge move for Facebook toward a full-funnel approach […]

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The Hotelier’s Guide To The Facebook Pixel – Create, Implement, & Use

It’s no secret that Facebook is the largest social media network in the world. How many – exactly? Well, as of Spring 2017, Facebook averaged 1.9 Billion monthly users. And, […]

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Blockchain and travel: the plot thickens

There has been plenty of hype around blockchain, the technology that underpins cryptocurrencies like Bitcoin, but the application for travel is gathering momentum When the head honcho of the largest […]

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The Role and Future of Technology in Travel Industry

It is a well- known and data backed information that technology has affected individuals and businesses to a considerable extent both in for advantages and disadvantages. The hospitality and travel […]

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Can Google search results predict hotel occupancy rates?

Google and STR have recently joined forces to share findings on how accommodation searches in New York and London correspond to hotel demand and occupancy data for those markets. NB: […]

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6 Must-ask questions to consider before buying a PMS

Your property management system (PMS) forms the administrative heart of your hotel, which means choosing the right one is essential. And even if you’re comfortable with a platform you’ve been […]

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New Mobile User Experience on Google Hotel Ads

This morning we began to see a new Google Hotel Ads mobile user experience being tested. The user interface has a new sliding scale for price selection above the filters […]

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Technology is key to driving revenue at hotels

The key to driving direct business lies within technology. Hotel websites need more and better qualified website traffic—and to get that traffic, they need more searchers landing on their pages. […]

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