Search

A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency

Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return

With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts

Google announced it’s bringing agentic capabilities to AI Mode, starting with the ability to let the agent search out and present site options to book

The drip pricing law goes into effect today and any guest browsing your booking engine from the U.S. must see the total price upfront

GEO ultimately boosts your brand’s presence in AI-powered search results for queries related to your hotel, destination and services

Don’t simply hope for guest reviews based on goodwill alone. A proactive approach, offering a gentle nudge, is often necessary to encourage reviews

We decided to test Operator on 10 common hotel booking engines to see how an AI agent could interact with them and whether it can successfully book a room

Adapting to AI Overviews doesn’t mean overhauling your entire SEO strategy – but it does need a guset first approach and thoughtful updates

Platforms like Perplexity, particularly as they develop agentic capabilities, might be the start of a transformation in how travelers find and book hotels