Search

In the competitive hotel metasearch landscape, reviews and ratings are more than just numbers, they are powerful tools that influence your online visibility

Google has started to integrate hotel ads into the results delivered by its Gemini AI, potentially making metasearch an even more vital marketing channel

GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.

Today’s Google Hotel Search layout is more visually appealing and comprehensive, allowing SEO for hotels to have a greater effect

Hotels that fail to adapt risk losing search visibility and bookings, while those that act early stand to gain a meaningful competitive advantage

The playbook is changing. It is no longer about ranking in traditional search results. It is about recognition by AI – this is the future of search

AI tools like chatgpt rely heavily on the content they find on your website – so it needs to be both informative and clearly structured

AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:

A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency

Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return