Search

AI doesn’t reward those who publish the most structured data. It rewards the brands whose data reflects real-world trust, consistency and performance

Not only will MCP bring hotels greater visibility on AI tools, it primes them for the next phase of AI rollout: agentic AI

The problem is not that ChatGPT is “bad at revenue management.” The problem is that it does not actually do revenue management at all

With the growth in AI tools like ChatGPT, the traffic that traditionally came to hotel websites from search engines like Google has been affected

How does your hotel produce or revise its content to ensure it’s best structured for visibility in AI search engines?

When we treat every guest interaction as part of an ongoing conversation, we build the kind of loyalty that naturally drives direct bookings

Most Valentine’s Day bookings happen within a tight booking window – often 2–14 days before the date. That’s when Google search intent spikes

Positive reviews validate the decision to book. Negative or absent reviews inject doubt. And doubt is the enemy of conversion

By the time the “intent” shows up, the decision to travel has already been made. You aren’t forecasting bookings, you’re responding to an echo

What we’re seeing is a classic behavior shift. Travelers don’t abandon familiar planning routines until they experience something meaningfully better