sales

Upselling and cross-selling are important strategies adding value and increasing customer loyalty. When implemented successfully you should see increased ADR and incidental revenue too.

When hotels select only one point of contact to rely on data for upselling the systems inevitably rely on different data about the guest, which disrupts the overall guest experience.

There has been a huge increase in the demand for gift vouchers across the festive period and it’s no surprise that a hotel voucher is increasing in popularity year on year.

So how can you leverage the psychology of selling to become a true group sales pro? These are the seven skills that will help you close more groups and events at your hotel

Revenue managers are a unique breed. The language they speak is not always compatible with that of group sales people. This means the two departments often have an adversarial relationship

Is your hotel positioned to capture new wedding leads during this peak season? Now is the time to start launching your hotel’s wedding lead campaigns to capitalize on this year’s proposal season.

As we wrap up another busy year, we’re taking a moment to explore the top 10 things we suggest hotel DOSMs implement to achieve their goals in the coming year

Proactive selling allows you to forecast group business more accurately. This is the fuel that feeds your revenue management ecosystem and ultimately leads to stronger performance by your hotel.

Ideally, you’ll place upselling offers near products that are geared toward upgrades and similar value-added features. Make sure to test all your offers to see which result in the best conversion rates

As is consistent with other years, Christmas Eve is when almost 10% of voucher sales happen. No matter when the day falls, this trend never changes! We’re clearly a nation of panic buyers…