Reviews

It’s natural to feel defensive, angry, and disappointed when a guest posts negative feedback about their experience. What should you do when you receive a negative hotel review?

While the toll of responding to hotel reviews may tempt hoteliers to ignore them, appropriate responses to negative reviews can help grow your business.

Online reviews from regular people (well, the legit ones anyway), are typically uninfluenced by external factors and give a genuine, ‘real’ insight into the quality of the property.

Google is the leading hotel review publisher, and the implications for hoteliers are far-reaching. Google reviews play a role in determining your visibility in an online search and improve hotel SEO.

One thing I stressed over and over was that guests wrote great reviews when they were surprised and delighted and wrote bad reviews when they were surprised and disappointed

More than one-third of online hotel reviews are phony, new research suggests. The study of fake hotel reviews also shows that you’re more likely to be fooled in some American cities than others

It is important hoteliers understand the differences between a low season and a high season traveler, doing this will ensure the guest is happy and the reputation of the hotel remains as high as possible.

It’s a well-known adage that quality should be valued over quantity, and while that may be true when it comes to many aspects of life, online reviews are the exception to the rule.

Understanding the power of guest review management is a huge boon for hoteliers. And the best part is that when leveraged properly, hotels can even make money from online reviews

Guest ratings are more valuable than brand. Although a strong statement to make, recent third-party research confirms that travelers are willing to pay more for hotels with high ratings