Reviews

Today, when hoteliers are doing more with fewer staff members and less resources, responding to reviews might seem like a nice-to-do versus a must-do task

COVID-19 has brought many fundamental changes to the hotel industry, including the way hoteliers respond to reviews online. NB: This is an article from Travel Media Group Amid the pandemic, […]

Increasing hotel revenue is easier said than done, especially in the current climate. But there are many ways to boost hotel revenue which are overlooked

There a two words that give hoteliers a nightmare: Negative reviews. Almost every hotel struggles with reviews in 3 ways. Let me suggest how to avoid them

It’s not the end of the world when a guest @mentions you on social media. Like any interaction with a guest, they are customer service opportunities

The potential impacts of TripAdvisor on your hotel are of abundance – your ranking, volume and quality of reviews, in addition to your presence

Social listening will help you better understand how changes are trending among your consumer base – in a hotelier’s case, that would be future guests

Any element of your hotel experience could currently be acting as either a chute or ladder in the mind of a guest, impacting their score of your property.

Sizing up the competition plays a major part in your hotel’s marketing strategy. Your competitors have just as much sway in shaping guest demand and expectations as you do, and […]

Due to rising concerns that travelers have when booking, the data that supports their decision is now shifting its structure and content