revenue
Not-so-Invisible Link Between Revenue Management and Operations
Integrating revenue management strategies with hotel operations creates a significant opportunity to improve hotel profitability
Why Hotels Need to Shift from RevPAR to NetRevPAR
We examine risks of having a myopic focus on RevPAR and explore how a balanced approach can lead to long-term success and customer satisfaction
Will AI Finally Drive Innovation In Hotel Commercial Strategy?
Let’s explore how AI might help solve these other nagging Commercial Strategy challenges that just won’t seem to go away
How to Write Lead Nurture Emails That Actually Convert
In an industry where every touchpoint matters, lead nurture emails are a critical tool for fostering lasting relationships with your guests
6 Ways Hotels Can Boost Midweek Occupancy
Contrary to instinct, reducing room rates won’t guarantee midweek bookings. In fact, it eats into your profits and undermines your hotel credibility
5 Unexpected Effects of Shopping Cart Abandonment
The effects of shopping cart abandonment go far beyond the missed revenue opportunity that occurs in the moment – there is a ripple effect

Upselling and Cross-Selling: Driving Hotel Ancillary Revenue
Upselling and cross-selling techniques are powerful tools that enable hotels to increase ancillary revenue while providing guests with enhanced experiences
Mastering The Art of Resort Revenue Management
Resort revenue management has become an indispensable tool for businesses, fostering strategies that maximize yield and build strong customer relationships
Trapped in Commoditization: How Hotels Can Charge Premium Rate
Automated pricing systems have involuntarily joined forces with the OTAs to drive down the price, leading to the commoditization of hotels
How to Increase Repeat Guests at Your Hotel
Customer retention is the secret to healthy growth and profitability – it’s also how you turn guests into brand ambassadors