revenue
Drive More Revenue and Brand Engagement with Hybrid Hospitality
Another major shift aims to unlock the full revenue generating potential: replacing traditional room-only metrics with TRevPar or RevPAM

Hotels Must Offer Something Competing Digital Intermediaries Cannot
Third party encroachment on the customer booking journey means higher costs for hotels to achieve visibility in the eye of the consumer

No, Loyalty Does Not Increase ADR, But It’s Still Worth It
Why would you expect your discount-based loyalty program to increase your ADR? It’s counter intuitive and mathematically impossible

Is Travel Assistance Insurance Next Must-Have for Direct Channel Strategy?
Travel assistance insurance is poised to significantly enhance direct channel conversion rates leading to a substantial upswing in revenue
A Revenue Leader’s Guide to Hotel Budgeting and Forecasting
Hotel budgeting requires a strategic approach combining current performance, financial goals, revenue optimization strategies and cost control measures
Yield Management: How Your Hotel & Spa Data Makes You Money
While yield management increases revenue, it has more benefits that can improve operations and help businesses run more smoothly. For example:

5 Best Ancillary Revenue Ideas to Increase Hotel Revenue Streams
Ancillary revenue becomes a creative and strategic way to level the playing field by leveraging the uniqueness of an independent hotel

Best Practices for Hotel Inventory Management
From optimizing revenue to enhancing guest experiences, a well-structured inventory management strategy is essential
What the Best Hotel Loyalty Rewards Programs Have in Common?
Hotel loyalty points programs provide an easy opportunity for an independent property to establish loyal customers
Not-so-Invisible Link Between Revenue Management and Operations
Integrating revenue management strategies with hotel operations creates a significant opportunity to improve hotel profitability