revenue

In a dynamic landscape of hotel distribution, maximizing the performance of distribution channel management is crucial to stay competitive and drive revenue

From price parity clauses to the fact that OTAs hoard user data, the hotel industry has long been crying out for measures to restore balance

By employing personalized messaging and leveraging predictive analytics, hotels can enhance direct bookings and boost conversion rates simultaneously

Total Revenue Management is a strategic approach to increase any revenue in the hotel. Explained so simply, however, it requires some research

Is your revenue manager still stuck in the 1980ties, or did you invest in developing the revenue management team, tools, and technology to capture profit?

When you overcome rate disparity issues, you encourage guests to book direct, maintain control over your prices and the chance to capture more revenue

Most business intelligence solutions don’t give actionable insights that show users where they can make changes to influence revenue or efficiencies

If a hotel puts more effort into designing packages using the four Ps, the chances are much higher that the package will become a sales success

With the rise of online travel sales and influence of e-commerce and review sites, accommodation providers must adapt to the evolving distribution landscape

We talk about how Yotel embraced RevMarketing Automation to connect the demand and revenue priorities in their direct channel and the benefits derived