revenue

We look at hotel market segmentation – its benefits, common segments and steps to implement guest segmentation to better define effective pricing strategies

The first half of 2023 has witnessed strong performance in European rate and search volumes, indicating a rise in demand

Revenue managers are caught in a balancing act to maximize revenue, ensure customer satisfaction while managing occupancy rates and room pricing pressure

Larger, urban hotels suffered most during the pandemic, so no surprise that the average hotel has yet to return to pre-COVID levels of total hotel revenue

Through our conversation you will hear more about Hotellistat as we dig deeper into the backstory, how the company came about and risks taken to get started

Due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected, this is a mistake.

As travel becomes more expensive, hoteliers should put strategies into place for attracting price-sensitive guests. But this doesn’t mean slashing prices

Recognizing what ADR can and cannot tell you is essential for leveraging this metric effectively and supplementing it with other performance indicators

Many hoteliers misunderstand revenue management. They think it’s all about lower prices when it’s actually about online visibility and brand reputation

Let us delve into the challenges associated with managing hotel cancellations and explore effective strategies to minimize their impact