revenue

In this discussion we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness

If you want to maximize profitability, the key is to focus on and invest in upsells with a favourable cost-to-revenue ratio

Relationship marketing can be on the opposite side of transactional marketing. It focuses on building long-term connections and loyalty with guests

In an era where adaptability and resource optimization are paramount, Zero-Based Budgeting emerges as a strategic tool for hotels

Hotel data revenue is the revenue that’s generated from using the zero-party and first-party data you receive directly from your guests

Discover how to accurately calculate and analyze your hotel’s fixed and variable costs to make informed pricing decisions, and get our free Excel tool to simplify calculations

We will explore the effect of transient travelers on hotel revenue and strategies for capitalizing on this dynamic market segment

Hoteliers can strategically use rate types to optimize revenue and occupancy levels, while guests choose the rate type that suits their plans and budget

Hotel operators should diversify their strategies rather than fixating on an elusive and overly simplified metric like price sensitivity

The hotel lobby holds a significant role in shaping the guest experience from the moment they step foot into your establishment