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Benchmarking data is used by all stakeholders in the industry; from hoteliers to management companies, owners to asset management companies

There are many providers that could be considered among the best third party hotel booking sites, but not every site is the right choice for your business

We prepared a list of RFP response tips to help hotel sales managers capitalise on the demand increase, submit better proposals, and win more MICE business

Whether your goal is to boost revenue or enhance your guests’ overall experience, your email marketing strategy can make the biggest difference

When you’re plotting out your autumn campaign strategy, make sure you include all the potential online channels your guests could be spending their time on

Analyzing your hotel’s compset unveils information to help you stand out. Basically, you must identify the competition to beat the competition!

We delve deep into generic room pricing and guest-based room pricing, offering a detailed exploration of how they work, their pros and cons

Catering to the needs of different types of hotel guests is crucial for enhancing the guest experience and driving growth in your hotel business

Today, many hotels still have fixed price structures, for example, leisure hotels that have large allocations of rooms booked via tour operators

Harnessing website forms to gather visitor data is an invaluable tool for hoteliers looking to craft an optimized direct channel strategy