revenue

The adoption of hyper-personalization within revenue management brings a multitude of benefits, transforming customer engagement and driving revenue growth

The pursuit of customer loyalty isn’t exclusive to luxury chains. Other hotel brands are exploring creative strategies, including co-branded partnerships

As well as looking at the obvious impacts of the incredible amount of time that is wasted, along with missed revenue opportunities and overlooked cost savings

True revenue success lies in mastering the art of yield management – a strategic approach that goes beyond mere occupancy numbers

By understanding the influence of guest reviews on booking decisions hoteliers can maximize revenue potential and maintain a competitive edge in the market

Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising

While rate mixing can help you optimize revenue and attract guests, this pricing strategy should be carefully managed to ensure both parties benefit

Whether you’re a small boutique hotel or a large franchise, here are some merchandising ideas to boost your brand presence and bottom line

We explore the fundamental differences between traditional and modern revenue management and proposing a vision for the future of the field

If averages give us an incomplete picture, where do we look to find actual metrics we can act on? The answer is going more granular in your data analysis