revenue
4 Tips to Win Black Friday in 2024
It may not seem like it now, but Black Friday is just around the corner. Now’s the time to start making a plan for your Cyber Sale
Understanding B2B Distribution Strategy in the Travel Industry
Understanding these channels and functions is essential for optimizing distribution strategies and enhancing customer experiences through the journey

Evolving Loyalty Programmes in a Digital Age
Let’s explore how these personalised loyalty programmes are capturing travellers, offering not just rewards but unforgettable experiences

How Kabannas Surpassed Average Conversion Rates 90x
This case study explores the journey of a UK hotel group, Kabannas, as they automate answering incoming queries and boost upselling conversation rates
Hotel Allotments: Taking a Strategic Approach to Group Bookings
The issue of allotments – and group bookings more generally – overlaps with displacement analysis, but our focus here is on how to make them work

Most Effective Hotel Revenue Generating Ideas (2024 Top 8 Ideas)
Whether it’s through enhancing guest communication or offering unique experiences, boosting your hotel’s revenue has never been more achievable

5 Revenue Management Tips for Beach, City, Mountain, or Countryside Hotels
Some of these tips are essential to savvy revenue management practices regardless of location or seasonality. Others focus on specific concerns
The Best Ways to Compete in Your Local Hotel Market
To effectively compete in your local hotel market, it’s essential to understand its dynamics. Understanding target audience preferences is crucial
Why Your Hotel Can’t Afford to Ignore These Booking Trends
Whether it’s immersive cultural exchanges, wellness retreats, or eco-conscious travel, the desire for transformational experience is changing a hotel stay
Fresh Fall Marketing Ideas to Spice Up Your Shoulder Season
There’s a real opportunity to boost bookings and revenue this fall. If your shoulder season marketing feels stale, now is time to look for inspiration