revenue

Little & Often. The Winning Strategy for Hotel Pricing
Effective use of local competitor pricing data is crucial for maximizing hotel’s revenue potential – key lies in strategic application of pricing insights
Hotel Revenue Management: What Could Possibly Go Wrong?
we look at four core challenges in revenue management and explore the potential risks posed by each challenge and offer advice for revenue managers and CEOs

How to Increase Visibility and Direct Revenue: Key Trends & Strategies
We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings

Talent Trends Study: A Future Hotel Workforce Crisis?
We touch on a number of topics from the study, looking at foreboding trends, challenges for education institutions and how the industry must adapt

The Hidden Profit Potential of the Hotel Breakfast
On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster
What are the Benefits of Starting a Loyalty Program?
Loyalty can differ from one to another, but the key part to defining a program is defining what loyalty is for your brand and how will you reward it
AI Revolution: Bridging the Hotel Revenue Management Skills Gap
Transitioning existing revenue management staff to an AI-driven approach presents its challenges that hotels must proactively address

Transforming Your Hotel Website into a Room Selling Powerhouse
Make your website the pillar of your online marketing that sets you apart from your competitors to better sell your hotel directly

Restrictions: Balancing Revenue Optimization with Blocking Bookings
Restrictions can cover various areas, including pricing, booking conditions, availability of rooms and services, and general capacity

Euro 2024 Demand Impact and What Regional Hotels Can Do?
It is wise for hotels that looking into their price positioning to maintain rather high pricing, because there will still be sell out days