revenue

Some of the most effective pricing strategies can be grouped into two categories: dynamic pricing and promotional techniques

Price skimming involves setting a high initial price with the understanding it may not attract maximum number of guests but generates significant revenue

The symbiotic relationship between revenue management and metasearch is where the magic happens. Here’s how they complement each other

Apart from leveraging local event data, small hotels can form strategic partnerships with event organizers, local CVBs, convention centers, partner hotels

Group events continue to be a cornerstone of a profitable revenue strategy, so no surprise that hoteliers always eagerly anticipate event-related bookings

A commercial strategy is critical for maximizing a hotel’s profitability and strengthening its direct relationships with guests

Implementing a successful upsell program at registration requires not only training but also other considerations of leadership

Here’s how marketers and revenue managers can contribute to better alignment with their inter-departmental colleagues

Maximizing profitability in the hotel industry requires more than a broad understanding of revenue management; it demands a strategic, step-by-step approach

As you rethink your marketing strategy, copying others may get some traction, but crafting a unique identity for guests will make you a destination