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Hotel marketing types love trends. Every day there is the same old story about a new thing that changes everything. It’s always a thing that, if the hotels would only start doing […]

Since its inception in 2008, Airbnb has hosted 25 million guests across 190 countries in over a million host locations worldwide. Equipped with $475 million from their last round of […]

A few weeks ago Beyond Pricing gained some column inches for attracting seed funding of $1.5 million in a round led by Resolute Ventures. The startup, which launched last June and specialises […]

Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel […]

A ten-year study of pricing and revenues in over 4,000 European hotels finds that pricing strategy drives revenue, when hotels are compared to their competitive set. The study, published by […]

Bristol saw hotel prices rise by 13% in 2014 compared with the year before – the biggest rise in the country. That’s according to the Hotel Price Index published by Hotels.com, […]

Americans paid an average of $137 per night for hotel accommodations in the U.S. during 2014 – an increase of 5 percent compared to 2013. The new findings from the […]

Direct channel bookings in recent years have become synonymous with online bookings for many hotels, but a closer look at direct booking data shows that for many hotels only 10-15% […]

Yield management is fast becoming a pivotal pricing strategy for today’s hotelier. Long gone are the days when it was just about room sales. Today, hoteliers need to consider packages, amenities […]

Yield management is fast becoming a pivotal pricing strategy for today’s hotelier. The concept is based on understanding, anticipating and influencing your guests’ behaviour in order to maximise revenue or […]