revenue

Revenue management is an obvious priority at every hotel, but it can often be a confusing exercise. Developing the right hotel revenue strategy will be a challenge at times, particularly […]

To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the same tactic is used to encourage consumers to book multiple […]

The swift pace in which hotels are being constructed and opened has led many industry experts to question how prepared hotels are for optimizing their revenue potential. This becomes especially […]

Independent hotels face a unique set of opportunities and challenges when it comes to developing and implementing their revenue strategy. The independent hotel doesn’t have the negotiating power or marketing […]

It is not unusual for a revenue management model, or any sophisticated optimisation model founded on big data, to recommend unintuitive actions as highlighted below: Don’t sell the seat at […]

Technology that statistically calculates tailored ancillary products for hotels can improve the experience while driving revenues, but could this apply to airlines too? Using big data analytics to sell more […]

Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to poor user experience. This figure comes as part of a study by US-based Jumio, which estimates that […]

It may sound like common sense that when searching for the perfect hotel, price matters, but the rate displayed by a hotel advertiser can have a larger impact than simply […]

In today’s ultra-competitive hospitality marketplace, any competitive edge can translate into a stronger bottom line, and it’s no secret that driving direct business and better revenue is one of the […]

We’ve seen plenty of hotels tracking their efforts to bring bookings back to direct. But just tracking, for example, the percentage split between direct and OTA guests fails to tell […]