revenue

Faced with increasing competition and more options for booking travel, how can hospitality CMOs deliver exceptional customer experiences while optimizing revenue? The hospitality business, like many other industries, is being […]

Think of a time when you want to buy something that you have been wanting for a long time. Did you do enough research and due diligence? Now that you […]

Revenue management is an obvious priority at every hotel, but it can often be a confusing exercise. Developing the right hotel revenue strategy will be a challenge at times, particularly […]

To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the same tactic is used to encourage consumers to book multiple […]

The swift pace in which hotels are being constructed and opened has led many industry experts to question how prepared hotels are for optimizing their revenue potential. This becomes especially […]

Independent hotels face a unique set of opportunities and challenges when it comes to developing and implementing their revenue strategy. The independent hotel doesn’t have the negotiating power or marketing […]

It is not unusual for a revenue management model, or any sophisticated optimisation model founded on big data, to recommend unintuitive actions as highlighted below: Don’t sell the seat at […]

Technology that statistically calculates tailored ancillary products for hotels can improve the experience while driving revenues, but could this apply to airlines too? Using big data analytics to sell more […]

Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to poor user experience. This figure comes as part of a study by US-based Jumio, which estimates that […]

It may sound like common sense that when searching for the perfect hotel, price matters, but the rate displayed by a hotel advertiser can have a larger impact than simply […]